Tina Rehschuh
Bachelor of Arts Communication Design
Passionate Strategy Designer and Creative Problem Solver with intrinsic motivation to personal development and professional growth. I want to participate in projects that support my ambitions and promote my commitment to a smart and connected future. The areas in which I am constantly educating myself enable me to actively shape the society of the future.
Used Software
Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Contact Details
- Mail: tina@doeinboots.design
- Website: doeinboots.design
- LinkedIn: tina-rehschuh
The Travelling of the Future
Strategic Content Marketing and how to promote awareness of Sustainable Tourism through Human-Centered Storytelling
Tourism helps to achieve the Agenda 2030. In order to subtly sensitize travelers to the fundamentals of Sustainable Tourism and therefore foster a holistic awareness for their future travel (purchasing) behavior, how might sustainable offers be communicated in an enticing manner to them?
Tourism helps to achieve the 17 Sustainable Development Goals.
However, the search for future-oriented offers is only possible to a limited extent if people are being limited in their understanding of Sustainability to its ecological dimension, rather than to its entirety (triangle of Economy – Society – Environment), or if they are constrained by their travel behavior due to (business-related) obligations. In general, if the options seem unappealing and unrewarding, a person will not be able or willing to make the trip ‘sustainable’.
In order to subtly sensitize these travelers to the fundamentals of Sustainable Tourism and therefore foster a holistic awareness for their future travel (purchasing) behavior, how might sustainable offers be communicated in an enticing manner to them?
This project shows how Storytelling can be used to promote a change in thinking, which at the same time has sustainable implications for tourism.
Grateful to the #MeadowGardenMalamutes for helping me keep my sanity. And to wine.
- First Examiner: Prof. Dipl.-Des. Daniel Braun
- Second Examiner: Prof. Dipl.-Des. Tina Glückselig